DevOps teams typically use around 20 different tools across the software development lifecycle. This fragmented toolchain often results in costly silos, lost productivity, and security risks. However, customers were loud and clear that no all-in-one solution, including ours, could possibly meet their teams’ unique needs. They needed a range of specific features without vendor lock-in.

We introduced Open DevOps in response to this quandary. It began as a bundle of pre-connected Atlassian tools: Jira, Confluence, Bitbucket, and Opsgenie. This alone saved hours spent on configuration. Customers were then able to easily add or swap out Atlassian tools for third-party alternatives like Github or Splunk, with everything easily manageable through a new toolchain management experience in Jira.

I led content strategy from concept to launch, shaping how Open DevOps was positioned, adopted, and grown. I drove early research and internal alignment, interviewing over 100 prospective and existing customers. I wrote end-to-end content for bundle signup, project upgrades, and tool discovery, install, and management. I also created the initial launch assets including landing pages, support docs, and buyer guides.